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An Intelligent Approach

Much of the perfume industry is fogged by heavy-handed marketing, making it hard to find a perfume that is really yours. We’ve stripped all that away, so you can trust science and your senses alone to pair you with your signature scent.

89%

Success rate of matching real people with a fragrance they love


Sustainability

Much of the perfume industry is fogged by heavy-handed marketing, making it hard to find a perfume that is really yours. We’ve stripped all that away, so you can trust science and your senses alone to pair you with your signature scent.

Reusable bottles

Recyclable boxes

Unique packing materials

Conscious

Our Principles

Made In USA

Produced and manufactured in the USA

Beauty Standards

Paraben free. Dye free. Phthalate free. Always.

Cruelty Free

Never tested on animals. Vegan options available.

Planet Minded

All our packaging has been carefully considered for minimum impact packaging.

Genderless

Fragrance for everyone

Discover your Signature Scent

Take our Fragrance Finder to order your personalized Discovery Kit.