Hello, we're

noteworthy

We created Noteworthy with one goal: To help you find your signature scent; a fragrance that says 'this is me.' We didn’t think finding your signature scent should be hard. So we’re making it easier.

We know how hard it is to find your signature scent. In fact, when we asked, over 60% of women said it was hard to find a new fragrance. And even more (83% in fact), wished there was an easier way to narrow down the hundreds of fragrances that exist to find one they love. 

So we decided to change that. Noteworthy is a new, exciting way to discover your signature scent. Rather than relying on flashy celebrity branding or overblown marketing promises, we want our customers to be in control of deciding which Noteworthy fragrance is right for them. We’re excited that you’re joining us on this journey - we can’t wait to help you find your signature scent.

Luke & Ashley

Noteworthy Co-founders

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The Fragrance Finding Algorithm

We’re a people powered, technology fueled company. We used data from real people - everything from demographic to behavioral to preferential data - to power our proprietary Fragrance Finding algorithm. We worked with leading data scientists to use this data to create a recommendation engine with an almost 90% success rate of finding real people like you a fragrance they love. Are you ready to discover your new signature scent?

The Perfumes

Each one of the fragrances in our fine fragrance collection has been created by expert parfumeurs for it’s distinct personality. Our fragrances are all manufactured in the USA, are paraben, phthalate, and dye free, and are not tested on animals. Discover which Noteworthy fragrance is right for you

Sustainability

Sustainability is a core part of our DNA and we continually strive to minimize the environmental footprint of our business model. We actively promote recycling within our company and community and seek to reduce the amount of packaging that we use every day. We aren’t perfect, but we strive to do good where we can. Read about how Noteworthy is embracing sustainability

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Sustainability is a core part of our DNA and we continually strive to minimize the environmental footprint of our business model. We actively promote recycling within our company and community and seek to reduce the amount of packaging that we use every day. We aren’t perfect, but we strive to do good where we can. Read about how Noteworthy is embracing sustainability

READ MORE